What nobody tells you about grief and dealing with the loss of a loved one is…basically everything useful.
When I went to write this article, my keyword research suggested that a lot of people want to open up an online dialogue on the topic of death (there are currently around 22,000 monthly UK searches for the word ‘bereavement’ on Google and predictably, very little advertising competition). This is probably because culturally, British people aren’t the best at discussing our feelings, are we? And also, death doesn’t really sell ads. (Films – yes, but ad space, no).
In this country, I really think the ‘keep calm and carry on’, stiff-upper-lip mentality, borne of the war-time era to encourage strength and survival, is now stifling our most difficult discussions and making them harder. I witnessed it when my Dad got sick, with friends and family who lost the ability to ask about the most important thing in my life – which just so happened to be death.